Atomis

Philosophy.
When we ask ourselves what criteria there are for a well- designed product, we probably concentrate on the question what the need is for such a product. Apart of the aesthetics no question the functionality
must be better and the price hast to be competitive when compared with existing products. Except for these – mainly by marketing rules dictated – values, the end-user is in my opinion more and more interested in the emotional side of using
the product. What can we do with this product, but also how much pleasure do
we experience using it? What is the identity and the feeling it will bring us? Products need to illuminate efficiently, but also should be “fun” to use and to play with.